C L A R A M A C K I N L A Y
Digital design for businesses and individuals in the helping professions.
Your mission is beautiful, let's make sure your website is too.
I’m not your average digital designer.
My unique blend of experiences as an integrative psychotherapist and intuitive healer, combined with my background in writing and interior design, allows me to create gorgeous designs for businesses in the health and wellness space. My work week is divided between supporting therapy clients through holistic healing and bringing creative visions to life through website and graphic design. Even with my split focus, I consistently deliver projects within a 2-4 week timeframe.
My passion for design started in childhood, decorating and rearranging every corner of my parents' house and flipping through design catalogues and color swatch books. In my early 20s, I worked as a writer and editor for tech startups in Los Angeles and New York City. These roles quickly expanded to include website design, search engine optimization, and marketing, with a consistent focus on aesthetics.
I now merge my love for design and service to others by creating beautiful virtual spaces for professionals and organizations dedicated to mental, physical, and spiritual wellbeing. What sets me apart from most digital designers is my ability to utilize my background in the helping professions to help my clients create an online representation of themselves and their services that resonates with their audience. I excel at conveying their mission and heart with clarity and simplicity, all while delivering an intuitive and beautiful user experience.
Services
I understand how challenging it can be to put yourself out there through a website, digital media, or marketing newsletters. We're often socialized to shy away from self-promotion, even though it's essential in business. That's where I come in: I specialize in creating beautiful, clear, and compelling ways to communicate your message. Whether it's your story, your product, your business, or something else, nothing brings me more joy than bringing my clients' creative visions to life.
Website Design
Whether it’s a simple landing page, personal blog, or a multi-page site, I can bring your vision to life. I focus on creating aesthetically pleasing and user-friendly websites that effectively communicate your brand's message. My clients are always impressed with the first draft and have never requested major edits.
Graphic Design
I’ve created everything from social media and brand templates to event flyers and graphic t-shirts. Need a gorgeous way to sell your product or deliver your message? I’ve got you covered. My designs are tailored to capture attention and convey your brand’s essence with clarity and style.
Email Newsletters
Your marketing materials might be the only chance to capture your clients' attention. My branded, aesthetically stunning newsletters consistently deliver metrics well above industry standards, helping my clients achieve their goals and receive compliments.
Check out my work
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Check out my work ✤
*Please note that this portfolio represents only a selection of my work.
Websites
Mind Body Clarity :: Somatic Psychotherapy
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Client Requested: A visually appealing, soothing, and grounding website that highlights professional offerings and provides psychoeducation for prospective clients.*
Scope of Work: Website buildout, copywriting, SEO
Timeline: Delivered in 2 weeks
*No prior website.
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Casa Nautika
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Client Requested: A website redesign to showcase the geographical location and unique features of the retreat space, as well as the services offered. The goal was to streamline accessibility to information, highlight testimonials and images, and enhance the booking process for potential guests.
Prior Website: View here.
Scope of Work: Creative direction, website buildout, copywriting, graphic design.
Timeline: Delivered in 8 days | 2024
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ABQ Hospice
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Client Requested: A vibrant design featuring bold colors and diverse imagery that represent Albuquerque, NM. A single, easy-to-navigate page with the flexibility to expand as the business grows.*
Scope of Work: Website buildout
Timeline: Delivered in 1 week | 2024
*No prior website.
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Conscious Physician
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Client Requested: A design that feels grounded and supportive to clients, is clean and easy to navigate, allowing clients to book discovery calls effortlessly and find all necessary information. It provides an enhanced showcase services and expertise.
Prior Website: View here.
Scope of Work: Rebranding, new logo, original copy, light business consulting, and website buildout.
Timeline: Delivered in 1 month | 2024
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Family Law Center
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Client Requested: An updated design that feels welcoming, beachy, professional, and clean. Integration of the law firm site and Divorce Hacker site, providing current and prospective clients with easy access to resources and services, and the ability to book consultations effortlessly.
Prior Website: View here.
Scope of Work: Branding, content migration, and website buildout.
Timeline: Delivered in 2 weeks | 2023
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Linda K. Reeves
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Client Requested: Support in dealing with frustration with the website designer they hired, who did not understand aesthetic, placement, or attention to design and details. Client needed assistance with clarifying copy and simplifying website navigation and offerings.
Scope of Work: Business consultation, business coaching, creative direction, copyediting, and website project management.
Timeline: Project completed within one month of consultation | 2023
*No prior website.
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Dr. Nae
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Client Requested: A new website that reflects her as a public persona and industry expert rather than a therapist (original site). Copy that tells a story and positions her as an expert. An easy way for the public to access resources and connect via newsletters and social media.
Scope of Work: Original copywriting, creative direction, and website project management.
Timeline: Project completed within 2 months | 2022
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Graphic Design
One-Pagers & Worksheets
Event Invitations & Flyers
Social Media Templates
Video Cover Images
Newsletter Marketing
Kind Words from Happy Clients
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Clara is a brilliant website designer in every sense of the word. She studied me and created my website with minimal supervision. She learned the intricacies of my personality and the expansive work I do to design my logo and branding. Her work is jaw dropping. There is literally no one on the market I would recommend more highly than Clara. She's in tune with your needs, if you're open in sharing. She has a sense of you that you may not even know about. She's a joy to work with. Her finished product is a work of art. If you're at all considering using her services, I would sign up today!
Dr. Lida Fatemi
Medical Doctor
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Clara has completely changed our marketing and website in such a dynamic way that it has immediately translated into business growth. I receive compliments all the time from new clients about our website design and the newsletters she has put together for us to market our growing practice. Because of Clara’s unique background, it’s as though she was able to get in my head and put together exactly the right images and words to convey what needed to be communicated. Everything about working with Clara, from the first meeting to the final project, has been an absolute joy! She has helped me to manifest my dream!!
Ann Grant
Family Law Attorney
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As a career-long entrepreneur, I've never met anyone with the capacity and speed that Clara has. She can do in one hour what it takes three people a few hours to accomplish because of her massive skill set and incredible efficiency. She saved me so much time and money, and she is a joy to work with!
Maria Pellet
Educator & Small Business Owner
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Clara is a pro! Her fantastic work ethic and timely responsiveness has made it a breeze to work with her on projects big and small. Can't recommend her web services highly enough!
Yaniv Fituci
Health & Wellness Executive
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Clara stepped in to support our startup at a crucial and transitional time with graphic design, social media, newsletters, and more. She was truly my angel, providing the space and relief I needed to work magic in other areas of my business. Clara is efficient, concise, quick, and she just 'gets it.' I'm so grateful for her and highly recommend her to anyone.
Dr. Katherine Lawson
Psychedelic Educator
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Clara is an absolute rockstar who helped me grow my business immeasurably. There's nothing she can't do or figure out how to do. If you're looking for someone who just gets it and can get your stuff done right the first time and at lightning speed, she's your girl. I love her. Thank you so much, Clara!!!!
Dr. Nadine Macaluso
Psychotherapist
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I wasted so much time and money trying to get my project done with other people, but then Clara came in and gave me direction, support, and advocated for me. She went above and beyond to work with the team I had in place. Everything she created was gold, and she nailed it on the first drafts. She's such a joy to work with, and I am so grateful for her help.
Linda K. Reeves
Psychotherapist
I love creating for:
Mental and Physical Health Professionals, including psychologists, counselors, therapists, social workers, integrative psychiatrists, integrative doctors, physical therapists, occupational therapists, and nutritionists/dietitians.
Community and Social Services, such as social workers, community service programs, and non-profit organizations.
Spiritual Support providers, including plant medicine facilitators/centers, mediums and spiritual counselors.
Integrative Health Professionals, like yoga instructors, Reiki practitioners, acupuncturists, naturopaths, holistic health coaches, bodyworkers, and massage therapists.
Legal Support Professionals, such as family law attorneys, mediators, and child advocates.
Authors and Educators, related to any of the above listed professions.
Don't see yourself on this list but curious if I can help? Reach out below, and let’s chat! I can’t wait to connect.
LET’S CHAT
I’m excited to connect with you! Please fill out the form below, and I'll reach out within 24 hours (Monday-Friday) to arrange a discovery call.